successful lead generation program

Qualified leads come from a quality audience

SMS MARKETING

SMS and MMS messaging, and other helpful tools to reach your customers — wherever they are

EMAIL MARKETING

Email platform that gives you actionable insight and intel about what’s happening

WHATAPP MARKETING

Whatsapp quickly and easily engages in rich conversations with your customers.

WEBSITE MARKETING

We stir our client’s challenges and sip them to convert them into something digitally incredible.

PPC CAMPAIGNS

A Marketing Strategy with Google Adwords that can increase traffic to your website

SOCIAL MEDIA MARKETING

Boost your social media strategies with designs, superior content, and engaging experiences

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What we Offer

The first step to developing a lead generation program is to determine what constitutes a good lead and making sure sales and marketing are on the same page. In just five steps, we could get you have your own lead generation program up and running. 
 
Step 1: Define your leads. Start with the basics and determine what makes a good lead for your company. Leads can be defined in many ways, and there are even more ways to identify a qualified lead. For example, Advertlab defines a qualified lead as “a prospect that is starting to exhibit buying behavior.” Then, use demographics, firmographics, and BANT (budget, authority, need, and time) to profile and segment your leads.
 
Step 2: Align with sales. Just as sales and marketing must agree on the definition of a good lead, they must agree about when that lead gets directed to sales. If done correctly, this results in a seamless transition and immediate follow-up for qualified leads. To do this, sales and marketing must agree on two main categories of lead stages: marketing qualified leads (MQLs) and sales qualified leads (SQLs)
 
Step 3: Build your road map. Including inbound and outbound efforts.
 
Step 4: Nurture and score your leads. It’s pretty easy to generate top-of-funnel (TOFU) leads, but since those leads aren’t ready to buy, it’s important to focus on middle-of-funnel (MOFU) leads. Utilize nurturing and scoring techniques to make your lead generation efforts worth the investment.
 
Step 5: Measure and optimize. When it comes to lead generation, the more you test, the more you know. Learn how to use A/B testing, calls-to-action (CTAs), imagery, copy choices, and multivariate testing to optimize your lead generation strategy for the best possible results.